What are the Benefits of EDDM?
What are the Benefits of EDDM?
EDDM or Every Door Direct Mail is a type of direct mail marketing that allows businesses to send mailers to every address in a specified area. This can be done without having to compile a list of addresses or pay for postage by using USPS’s Marketing Mail program.
There are many benefits to using EDDM for your business. With EDDM, you can target a specific geographic area without having to pay for individual postage fees. This makes it an extremely cost-effective way to reach potential customers in your area. In addition, EDDM allows you to customize your mailers with eye-catching graphics and content that will grab the attention of your recipients.
If you’re looking for a cost-effective and efficient way to reach potential customers in your area, EDDM may be the perfect solution for you.
There are many benefits of using EDDM, including:
1. Reach a large audience:
With EDDM, you can target specific neighborhoods or ZIP codes that you want to reach with your direct mail. This means that you can reach a large number of potential customers with your marketing message.
2. Save money:
EDDM can be a cost-effective way to reach new customers. You do not have to purchase a mailing list, and you can target specific areas that you know will be interested in your product or service.
3. Stand out:
With so much junk mail filling up people’s mailbox these days, your EDDM postcards are sure to stand out. This can help you get noticed and remembered by potential customers.
4. Flexible format:
EDDM postcards come in a variety of sizes and formats, so you can choose the one that best fits your needs. You can also include coupons, discounts or a small gift as well.
Every Door Direct Mail Guidelines
If you are planning on using Every Door Direct Mail (EDDM) to reach your target audience, there are a few guidelines you should follow.
- First, make sure your mail piece is designed properly. Every Door Direct Mail pieces must be flat (not folded), have a uniform thickness, and be no larger than 11”1/2 wide and 6”1/8 high. Additionally, your mail piece must have a return address and the indicia “USPS Bulk Permit No. XYZ” in the upper right hand corner of the address side.
- Second, you will need to purchase EDDM postage from the USPS. This can be done at your local Post Office or online. The cost of EDDM postage is based on the size and weight of your mail piece.
- Third, you will need to determine your delivery route. The USPS has maps available that show all of the approved EDDM delivery routes in each state. Once you have determined your delivery route, you can begin mailing your pieces.
Following these simple guidelines will help ensure that your EDDM campaign is successful.
